ABSTRACT
There are literally all manner of photographers, and the selection and direction of their creative work is often of nearly inestimable importance. Package design plays a crucial role in the development of a brand's identity. In this course, learn how to approach a package design project, and create a memorable design that accurately re?ects your brand and stands out from the competition. Packaging not only sets a stage for the brand but the ?rst the very experience with the brand. While unpacking the product, a customer either has a negative or a positive experience. A smart marketing strategy involves everything from branding, labelling to promoting and packaging. This research article is based on importance of creative photography in packaging design and also tried to evaluate the role of creative photography in contemporary packaging design.